I think it would work better if they offered advertising in the games to pay for the servers. Maybe the user had to click on a banner to play the game. This way, many younger people would be able to play the games (I find the $10 is not much of a problem for the older gamers). That way, the advertisers could pay lots of money for the banners since so many people would be playing. Just a suggestion.

What is it they say about silence being golden?