Elemental Druids are viable, but not as easy as shifted druids.

As werewolf, assuming you'll use fury, you will have the feel of playing Zealot paladins. Except you have more life, and possible more damage. (You'd use two hand weapon for PvM druid)

Bears are quite fun to play in my opinion. Even though bears are good at crowd control, they aren't too great for killing packs. Which means, you will have to do a lot of clicking.

Anyway =P

Werewolf...
There is a so-called "titan" druid, meaning all str, base dex/vita/energy.

Heart of Wolfy (20 with +skills)
Max Lycanthrope
Max Fury
Werewolf (You probably don't have to max this)
Grizzly/Feral rage/dire wolf (doesn't really matter, put points as you see fit. Put feral rage only if you feel you don't have enough life leech)

The non-titan druid..heh, will have enough str/dex for equipment, rest in Vita. (no energy again =P)

HoW/OakSage (Depends if you want more Dmg/Ar or Life)
Max Lycanthrope
Max Fury
Werewolf..etc.

Gear...
I'd suggest using 2 handed weapon.
For example, IK maul with ias jewel or shael.
Stormspire (On the expensive side, and more dex needed)
Cruel Tmaul of quickness,
Cruel elite polearms of quickness. (Not easy to come by though)
Cruel Feral Axe of Quickness.

It is alright to use a plain Cruel, but you will be hitting slower. (I don't see a huge problem with that for PvM, which is what you're gonna do with him right? not PvP =P)

For Merc, you can get Might merc for titan druid,
Fire arrow Rogue, Might/Def/HF/Barb for other melee druids.

Feel free to ask other questions, if any.

P.S. Of course you can take the Bear route, but I think...if it is your first druid ever, a Wolf might be better. Just a thought, though.