*cough*Face Plate ($19.99)*cough*
*cough*20GB Hard Drive ($99.99)*cough*
*cough*64MB Memory Unit ($39.99)*cough*
*cough*Wireless Networking Adapter ($99.99)*cough*
*cough*Wireless Controller ($49.99)*cough*
*cough*Play and Charge Kit ($19.99)*cough*
*cough*Rechargeable Battery Pack ($11.99)*cough*
*cough*Wired Controller ($39.99)*cough*
*cough*Headset ($19.99)*cough*
*cough*Universal Media Remote ($29.99)*cough*
*cough*Component HD AV Cable ($39.99)*cough*
*cough*S-Video AV Cable (US) or SCART AV Cable (Europe) ($29.99)*cough*
*cough*VGA HD AV Cable ($39.99)*cough*

I think we can safely say that Microsoft are just trying to milk their customers for all it's worth?

"Oooh great! I'm an individual because I've spent $20 on a mass-produced faceplate that half a million other people in the world will have. Rock on!!"