Well the rewards from Battlegrounds have made world PVP pointless. I would literally have to world PVP all day to get the same honor I get from a single BG, plus with BGs you get rep with the factions from those BGs which gets you phat lewt. Basically world PVP is limited to ganking now, since there's no point in doing anything else. I remember back before BGs there would be a raid on kargath pretty often, and I've yet to see a SINGLE raid on kargath since I started up again. Civilians also ruined world PVP, because if you've got anyone in your party/group that doesn't understand to NOT KILL CIVILIANS then you get dishonorable kills which ruin your honor as well. It's simply easier to queue up for a battleground, and if you're wanting to achieve any of the higher ranks, there's no other way do to it.