This is already happening with other networks. Indiana University basketball is being exclusively covered by the Big Ten Network only. Taken from http://www.puttingfansfirst.org/ :

The new Big Ten Network (BTN) is Exhibit A. Having sold its best games to ABC and ESPN, the Big Ten now wants to charge all of us – fans and consumers alike – hundreds of millions of dollars a year for games that are either “fifth tier,” according to sports columnists, or that we used to be able to see for free. In fact, BTN would be the second most expensive national network!

Leading cable companies reportedly want to carry the network in a way that lets sports fans pay for it without imposing the costs on all consumers. But BTN is saying NO, unless they agree to BTN's outrageous prices and anti-consumer conditions.

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All IU games used to be covered by our local WB affiliate. It's all about the money and not the fans. It's bullshit.